C. Yohance DeLoatch

"The only place that SUCCESS comes before WORK...is in the dictionary!!"

C. Yohance DeLoatch, born in 1976, graduated high school in North Carolina and went to NC A&T SU to major in Computer Science.  Even though photography has always been no more than a hobby, while in college (1998), Yohance joined forces with another Aggie, Yvette Coleman, to  produced two HBCU College Calendars which featured students attending universities from Howard University in Washington D.C. to MoreHouse in Atlanta.  These calendars were sold by the thousands throughout campuses and local business in the southeast region.  Together, they moved forward to form SilverPoses, a local modeling/management company.  As SilverPoses, they booked models for radio promotions and in-store events.  They also began producing several fashion shows in malls throughout the east coast from North Carolina to Atlanta.  After working with several modeling agencies and record companies in the Atlanta and southern region, Yohance took his chances in the Big Apple as a fashion photographer.  His credits are astonishing for anyone in this industry, let alone someone that was self taught less than six ago.  

Upon moving to New York, January 2001, Yohance signed on as Director of Photography with a local online fashion website, RunwayNews.com.  As DP, he immediately began his mission of making RunwayNews.com more of a household, nationwide name.  His first major accomplishment was gaining access to the most prestigious fashion event in the nation, New York's 7th On Sixth Fashion Week.  And for the next three years, Yohance, along with his longtime partner Yvette Coleman, went on to promote and push RunwayNews.com to become one of the top ten online fashion magazines in the nation.  Unfortunately, due to creative differences, Yohance felt he could grow no more with RunwayNews, and they decided to part ways.  Tired of working under others who constantly stifled his creative vision, Yohance joined forces with the minds behind Miss. Harlem USA to develop the new online, all-fashion, all-the-time, website.  The result... www.FashionLedge.com was created and launched May 2004.  Since then, it has become one of the biggest online fashion magazines with an astonishing 3.4 million hits per month!!! 

Yohance's biggest career accomplishment thus far, has been creating and producing the biggest fashion event since 7th On Sixth's Fashion Week, NABRU.  While covering Fashion Week, he was disappointed that the lines he associated himself with did not showcase their collection.  Realizing this was mainly a financial decision, he joined forces once again with partner Yvette Coleman and former model Qiana Spellman, to re-launch SilverPoses and create a more affordable way for his favorite lines to showcase their collections every season.  The result... NABRU.  NABRU was created to shed light to the urban lines that may not have the financial backing to produce their own hundred-thousand dollar showcase.  When a consumer thinks of URBAN, the only lines that come to mind are the Phat Farms, Baby Phats, Enyces, Sean Johns, and Rocawears.  So its NABRU's mission to bring awareness to AVIREX, Azzure, Indigo Red, and Pelle Pelle just to name a few.  So far, the event has been quite successful showcasing over 25 lines in the running span of its first two years, since 2002.  And there is only more to come.  Visit the website at   www.silverposes.com/nabruweb/NABRU.html. 

Since his relocation in 2001, C. Yohance DeLoatch has covered several seasons of New York’s Fashion Week, shot exclusively for several magazine publications, worked directly with numerous modeling agencies in New York City, shot with many of the top models throughout the nation, shot many of the campaign ads that grace the pages of XXL and VIBE magazine, developed whats soon to be the #1 online magazine in the nation, and created and produced the most successful urban event in the country.  All of this and he's been in the fashion capitol of the world for ONLY SIX YEARS!!  And at the tender age of 30, he has his whole life ahead of him!!  

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yohance@silverposes.com